To demonstrate marketing automation’s effectiveness and profitability, here are 5 incredible case studies in which marketing automation made a major difference in various kinds of campaigns.
Virtual Logistics is a Canadian company, and one of the main providers of data and technology integration service providers. Their products are used by companies requiring interconnectivity. In business for 20 years, Virtual Logistics has developed an OmniChannel data integration platform and has become the most popular service provider in its industry.
By using marketing automation, the company was able to make major gains in efficiency and agility.VL finally has full control over its automated marketing flow. The company now has efficient and sophisticated automations and has done so in very little time.
The team says that its landing pages are better than ever. They are now compatible with all platforms and all screen sizes.
Paper style is an ecommerce specializing in personalized products such as greeting cards and invitations. The company has a multitude of templates, designs and customized, personalized service.
The company used marketing automation to better target its consumers and to send them personalized emails related to their offers.
Here are a few results:
For a total of a 330% increase in company revenues because of marketing automation!
McAfee is a software publisher originally known for its McAfee anti-virus software. The company provides proven, comprehensive solutions and services for network and systems security all over the world.
Thanks to marketing automation, McAfee quadrupled its conversion rate and generated more qualified leads for its sales team by segmenting the customers and giving them the right information at the right time during the buying process.Thus, implementing marketing automation resulted in:
Thomson Reuters is a Canadian and British media agency and primarily a professional, financial and legal publishing company that is known all over the world.
Thomson Reuters is another example of a company that has used marketing automation to improve its email campaigns.
Sending mass emails generated a large number of leads, but they weren’t always good quality. Automated marketing technology enabled Thomson Reuters to reorient its sales and marketing teams, and improve its customer segmentation and targeting.
After using marketing automation:
Even the former United States President used marketing automation!
By automating his volunteer platform and capturing information such as their zip codes, physical addresses and a valid email address, the Obama team was able to quickly contact key volunteers who could truly help with parts of his campaign. The results were remarkable due to efficiently qualifying potential volunteers and by passing over those who were not qualified. Moreover, Barack Obama was reelected for a second term.
And now, what are you waiting for? It’s your turn to become a success story with the help of marketing automation!
References:
Spokal
http://www.getspokal.com/5-case-studies-that-showcase-the-power-of-marketing-automation/
