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What is a Landing Page?

Why is it a Must for Your Business in 2017?

According to the MarketingExperiments Blog, only 22% of businesses are satisfied with their website’s conversion rates. However, there are many tools available to help you convert your visitors, of which landing pages perform the best.

What is a Landing Page?

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A landing page is a page upon which an internet user will land after clicking on an advertising link.

This page must be implemented in synergy with your other marketing efforts, such as emails, banner ads, advertising on social networks or search engines. These aforementioned efforts are geared to generate visitors to your website. Whereas the landing page serves to convert them into leads, then into customers. This is why it is essential as part of your marketing strategy.

In fact, a landing page has a unique objective: to convert your visitors by making them an attractive, enticing offer.

Although they are not often used and still relatively unknown in the SME world. You will learn in this article why a landing page is essential for your business.

How is a Landing Page Different from all the Other Pages Found on my Website?

Your website pages provide different actions and plenty of information, which is not the case with a landing page. On a landing page, visitors are encouraged to perform a specific action such as buying a product, getting a rebate, subscribing to a newsletter, etc. There are many possibilities, but it must absolutely be linked to the company’s business objectives, like increasing sales or building awareness. Each company has different goals than another. You know your business; you are in the best position to define your own objectives.

A landing page is a unique page where there are no distractions other than the offer provided. Thereby, the textual and visual elements are used to highlight it. Having a form is essential to collect information about your leads. It also enables you to re-market to them with other marketing tools.

The Importance of the Offer’s Value

If an internet user has ended up on your landing page, it’s because they have a need to which you can respond. It’s now your turn to make them an offer which they cannot refuse.

No matter your business objectives, the landing page is definitely a tool that you need to leverage regardless of the size of your business, whether small, medium or large. Especially if you plan to or already invest in a marketing strategy.

Since there are no other distractions for the visitor other than your fabulous offer, there is only one thing they can do, which is to respond to your proposition. This is how to increase conversions considerably, which is the landing page’s primary function and its strength.

Now that you know why a landing page is a powerful marketing tool, you should also understand the industry’s best practices. As you’ve seen, the landing page plays a very important role in converting your visitors, and each element must be strategically placed, including the overall design, the text, images, forms and the call to action.

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How to Create a Landing Page

Rest assured, you don’t have to be a programming expert or a marketing genius to do it. You can use landing page creation software with ease with an editor that provides a simple, intuitive platform. That way you can customize the elements, incorporate your images, text, a call to action and even a form.

Using software also enables you to perform A/B tests. You can then display two versions of the landing page to internet users in order to find out which one works best.

Once you are satisfied with the result, just put it online to start collecting leads and converting visitors.

With LeadFox, you can create as many landing pages as you want. The only limit is your imagination. All you have to do is know what your objective is, place your elements and say hello to conversions!

About the Author:

Bonjour à tous! Je suis bachelière en communication, rédaction et multimédia de l'Université de Sherbrooke. Chaque semaine, j'écrirai sur le blogue de LeadFox afin de vous partager mes connaissances et mes trouvailles. J'adore me renseigner sur les nouvelles tendances et aussi évaluer ce qui fonctionne dans l'industrie de la communication et du marketing, N'hésitez pas à m'écrire des commentaires, il me fera plaisir de vous lire et d'échanger avec vous! Bonne lecture :)

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