We hear a lot about marketing automation among the trends and it’s now a buzzword in the world of marketing. There is a multitude of software available to help you automate certain recurring and time-consuming marketing activities. Each software has its own speciality. With all the offers that exist on the market, it’s not always easy to find what you’re looking for.
This is why we are providing this little guide to help you with your thinking so that you can find the ideal platform to suit your needs and objectives.Here are 6 things to consider before choosing a marketing automation platform:
Before going ahead with a software purchase, the first step is always to create a strategic plan and its objectives. After all, by doing this plan you will be able to determine what you want to accomplish with your software and not the other way around. Before buying a tool to resolve your problem, you must first find the solution to this problem, and your software will serve to support you in achieving your objectives.
Choosing software is based on:
Once your plan is established, you can then choose the ideal platform.
With your objectives in mind, be sure that the platform includes all the tools and key components you’ll need. You don’t have to choose specialized software that contains tools you won’t use. On the other hand, you shouldn’t limit yourself too much in the choice of tools. For example, it is better not to choose software that specializes only in landing pages or sending emails.
The best option is to choose all-in-one software that includes all the tools you’ll need to deploy a comprehensive marketing automation strategy.
Your software should therefore include:
You must be perfectly aware of all the platform’s terms and conditions of use.
It’s best to have a free trial period on the platform before making any decisions. You will see how the software operates, what tools are provided and be able to try them out.
In order to properly evaluate the investment, you must verify your and your team’s ability to master the software to ensure best results and avoid additional expenses.
Here are the things you should check for:
All of these questions are fundamental before choosing your platform.The reason for using marketing automation is to replace recurring processes with automatic processes, thus helping you to convert your visitors into leads then into customers.
Your platform must help you save time, increase your efficiency and agility, and not the reverse.Hence the importance of doing a free trial, having access to customer service and training how to use the software.
It is important to be able to rely on proper support for such things as learning how to use the software and the tools. If you have any questions or need assistance, rest assured that our software includes access to customer service representatives with whom you can easily communicate. It is preferable to have access to support offered in a language with which you are comfortable.
Considering your plan and your objectives, will your platform help you achieve them and get you where you want to go? That’s the most important thing to consider when making the right choice!
Sources:
https://blog.hubspot.com/insiders/how-to-choose-marketing-automation-platform
