Before launching your landing page, you must define your objective and create an offer that meets your lead’s needs.
To do this, put yourself into your visitor’s shoes and ask yourself:
Once you have answered these questions, you can then proceed to create your page elements. In this article, you will learn about the best practices you can use to create highly converting landing pages.
This is the most important thing to work on when creating a landing page. Always remember that your customer will only share their information with you if you provide something of value in exchange. You must formulate the offer based on your lead’s needs and not based on your offer’s features. Think carefully when building your offer, as it will be the starting point for every other element on your page. If you don’t have the right offer, your landing page will be ineffective even if the content is attractive and all the elements are optimized.
Keep in mind that you want your visitor to end up on your landing page. It’s the desired destination for your visitors once they have done their research, so be sure that your offer is the right one for their destination. Otherwise, your visitor will leave your page immediately, not to mention the fact that they will likely never return.
This is what your potential customer will read first, which is why the title should be short and eloquent. The hook must be catchy and promote your offer, the goal being that your lead will be curious enough to be interested in learning more about its contents. Also remember to use the same keywords that brought your visitor to your landing page. Your lead will be disappointed if their search doesn’t lead them to what they’re seeking.
All of your landing page text, including the titles and the CTA wording, must be written in such a way as to pique your lead’s interest. Why should they subscribe to your newsletter, ask for a free trial or buy your product, in short, fulfill the objective you have defined? You must craft your wording to highlight your value proposition and what your lead will gain by giving you their information. You must also present your information as concise as possible. To do this, you can use bullet lists, which will simplify the text and make it easier to read. In the end, be clear, concise and sell!
A picture is worth 1000 words! Include a photo of your product, or even a video that demonstrates your product or service. These visual elements help your visitors more easily understand what they’ll get in exchange for their contact information. Obviously, you must use quality content. Also use an eye-catching design that helps make reading your content easier and highlights your offer and your call to action.
A form is an essential part of any landing page. It collects your leads’ contact information and puts it into a database. You can then send them emails or contact them by phone; it all depends on what is the most appropriate. In a nutshell, what’s important is to have a tool to gather information so you can later revive your leads and a form performs this function perfectly. Just remember to make it easy for leads to provide their information, so optimize your form and avoid asking for too much information.
The famous “call-to-action” button is the one that, ultimately, will convince the lead to take a step towards buying something and to submit their contact information via the form. This button’s text must therefore clearly state what the lead will receive in return rather than a simple generic message. Use very enticing wording, for example: I want to take advantage of this offer now! It is also strongly recommended to make this button visually stand out from the other elements by giving it a unique shape and color.
Since you want to convert the customer, there should be no other distractions on the page. Remove all links and elements that could cause the lead to go looking for other information or offers and leave your page. This is why you should remove the navigation bar and the menu. The only content should be your offer; otherwise your visitor will abandon your page and unfortunately not result in a conversion.
Adding an element of credibility on your landing page is a good way to make your leads trust you. It can be a testimonial or a case study, and you provide a satisfaction guarantee for your product or service.
Since your leads give you their personal information, you can create a privacy policy to ensure them that you will protect their information, keep it confidential and within your company only. This will help establish a trusting relationship with them and they will be more inclined to leave their contact information.
According to StatCounter, since October 2016, more browsing is done on mobile devices than is done on computers. So remember to optimize your landing page to be fully compatible with all these platforms. Moreover, if you create your landing page with LeadFox, you can make it compatible for mobile devices as well as tablets.
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